Serving the Super Fan was a common theme among last week’s SF Music Tech Summit panelists, entrepreneurs, and attendee’s alike. With the topography of the music industry shifting seismically, maintaining your competitive edge can be a daunting challenge. More and more bands are turning to viral marketing by way of their fans. How? By turning events into experiences. Not to bring up Taylor Swift, but to bring up Taylor Swift, she brilliantly executed an exclusive fan experience dubbed the “1989 Secret Sessions”. She invited hundreds of fans to her home for cookies, movies, and a sneak peak of the album...

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