Facebook executives drew a line in the proverbial sand on Friday when they announced their plans to restructure the way posts placed by brands appear in newsfeeds. As if it hasn't been hard enough to gain organic reach, Facebook has essentially closed the door on anything other than paid advertising. Starting in January, as Facebook told marketers, if you want to reach customers on Facebook, you'll need to buy an ad. This change could arguably be long overdue for commercial brands raking in revenue at minimal advertising cost, but if you're a band on a budget or a musician trying...

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