By Dave Kusek on Sonicbids Blog For many musicians, Facebook, Twitter, and YouTube are just different places to post the same thing. This approach can work, but if you really want to grow your fanbase and attract a dedicated following, you need to give each platform its own role and use it to drive traffic to your other channels. In the end, you'll end up with a funnel that drives potential fans to connect, forge deeper engagement, and ultimately become paying customers that support your career. One band that has mastered this strategy is Pentatonix. They got their start on...

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