By Bobby Borg on Sonicbids Blog Most artists spend months writing, recording, and finalizing their songs, merch, and live performances for the marketplace, only to make repeated mistakes when it comes to promoting themselves. Don't let this be you. Here are six career-killing mistakes you want to be absolutely sure to avoid. 1. Not communicating a consistent brand Many artists fail to understand that literally everything – their name, logo, song titles, merch designs, slogans, mascots, attitude, and associations – affects the image that fans will form in their own minds. If there's any confusion (e.g., the title of the...

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