The world of media has expanded into a myriad of outlets that can seem overwhelming. However, as a DIY musician, having a proper PR strategy is an essential tool in your branding arsenal. But what makes you stand out as a band in the sea of pitches presented to media outlets everywhere? Music media veteran Carla Jean Whitley sheds some light on the world of music PR and gives tips on how your band can stand out when reaching media outlets. Media Agencies normally have the benefit of more resources (time, man power, knowledge) to create dynamic pitches to catch...

More...