By Tyler Perry on Sonicbids Blog Your band is your brand. Whether you like it or not, that's just the truth. Your music is your product, your fans are your customers, your genre is your industry, and your content is your positioning. You can hide from it all you want, but that's how people already view you – as a brand. So if we're supposed to treat our work as a brand, shouldn't we be marketing it like one? After working for a major record label, I began working full-time in the advertising industry. I eventually took the experience I...

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