Live Nation Entertainment announced today that it has acquired Austin-based promoter C3 Presents, the company behind festivals such Austin City Limits and Lollapalooza, as well as producing over 1,700 additional concerts and events annually. Led by Charlie Attal, Charlie Jones, and Charlie Walker, the C3 Presents team will continue to manage and build Lollapalooza, Austin City Limits and their other events on behalf of Live Nation. Terms of the acquisition were not disclosed. Lolla is easily the brightest gem in the crown of this acquisition for Live Nation. Originally cast as a touring festival in 1991, the brand's cachet had...

More...