By Matt Sandler, musician and founder of Chromatik. I get at least a dozen emails a month from musician friends who want to build out their YouTube presence. I don’t claim to be a YouTube expert, but I spend a good amount of time atChromatik working with artists and the YouTube ecosystem. We’ve built the Chromatik channel to over a million views (led by the extraordinary Kelley McKinney), and I’ve worked on musician friends’ channels with over 50 million collective views. Through the process, I’ve noticed some clear do’s and don’ts when trying to build a quality YouTube presence. If...

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