Neil Patel freely shares his "Complete Guide To Building Your Personal Brand" which mixes notions of business image and personal identity in a manner that's quite relevant to musicians. Though some musicians would prefer to take a haphazardly organic approach to brand building that just leaves it up to others to decide who you are. But building your brand doesn't have to be a superficial process and Patel advocates the perspective that, "your personal brand is what separates you from everyone else in the world." In a tradtional marketing industry sense, a "brand" is the "name, term, design, symbol, or...

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