By Mark Mulligan on Music Industry Blog Spotify just announced the addition of 2.5 million paying since mid November to reach 15 million total subscribers. This is unprecedented growth not just for Spotify but for the subscription market as a whole. It also comes at a time when Spotify needs the best possible numbers to keep labels on board during its crucial renegotiations. But what is most interesting is what the growth tells us about pricing. Long term readers will know that I firmly believe there is a watertight case for reducing the price of subscriptions. Only about 10% of...

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