Guest Post by Virginie Berger, the founder of the Paris based global strategy agency DBTH. A few days ago, I received a press release telling me that Universal Music France was settling in French-speaking Africa. Which, frankly speaking, is nothing new; we’ve known for months that Universal Music (France) was starting an activity in Africa, namely by opening offices in Dakar and Abidjan. Pascal Nègre had also referred to this during the 2013 Midem. Within this context, Universal Music had also launched its first talent show, Island Africa Talent, co-produced with Canal+ (both being members of the Vivendi group) and...

More...