Big brands are turning to indie musicians for the soundtracks to their marketing campaigns. In an interview with Forbes, Eric Sheinkop, CEO of Music Dealers, the company responsible for bridging the gap between indie artists and some of the largest global brands said “Ads need to do more than just advertise a product or service. They need to bring real value to their consumers and music is the strongest way to do it." So why are the best known brands in the world opting for unknown artists? Deborah Wahl, CMO of McDonald's cleared things right up when she told Forbes...

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