By Tyler Allen on Sonicbids Blog I've harped way too often that your band is your brand, but it's true. I've also said this in other posts, and I'll say it again: Music is weird, man. It's this art form that takes time and thought, plus it's a form of self-expression, and that in itself is incredibly raw and real and beautiful. In that same light, however, it's how you make your money as well as the way you occupy your time and energy. Therefore, your beautiful, delicate artwork also has to be a structured brand that's recognizable, alive, and...

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