Guest Post by Amy Sciaretto on Sonicbids Blog If you've launched a PR campaign, there are several ways to measure how successful it was or wasn't, but the science is hardly exact. Know this going into it: you shouldn't be looking for quantifiable things that unfold in a set amount of time, because the measurement formula has changed so much, and it's no longer about record sales. You have to be able to understand the intangibles and things that live largely online. Also, you can't measure success in two months of effort. Educating the media about your music, especially if...

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