#<p><strong><a href="http://www.techeye.net/wp-content/uploads/2015/07/Screen-Shot-2015-07-01-at-15.00.38-e1435759322892.png"><img class="alignleft size-medium wp-image-159624" src="http://www.techeye.net/wp-content/uploads/2015/07/Screen-Shot-2015-07-01-at-15.00.38-300x188.png" alt="Old Apple logo - Wikimedia Commons" width="300" height="188" /></a>If you ever</strong> wondered why Apple fanboys are so stupid and defensive about their over-priced gadgets, modern science has finally figured it out.</p>
<p>According to University of Illinois researchers, consumer psychology is changing and fanboys and fangirls don’t perceive their beloved brand as a relationship – some may consider it an extension of themselves.… <a href="http://www.techeye.net/news/iphone-is-me" class="read-more">Read the rest</a></p>

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