China is giving the Korean and Western mobile hardware brands a good kicking.
Beancounters atIC Insights predictably positioned Samsung and Apple on top of the smartphone manufacturer hierarchy but they were followed entirely by Chinese vendors.
Huawei came third, with 28.9 million units sold, still considerably behind Samsung with 81.5 million and Apple with 51.6 million. But OPPO exceeded its most optimistic expectations, leaping from eight place in 2015 to fourth, as it shipped 16.1 million affordable, mid-range Androids.
Xiaomi retained the fifth spot, Vivo went from tenth to sixth, Korean-based LG dropped a slot to 7, while ZTE, Lenovo, TCL, Meizu and Micromax were all in the top twelve. Absent was Sony, Microsoft, HTC, and Coolpad.
IC Insights forecasting an identical chain of command at the end of the year.
A number of Chinese OEMs, including Huawei, OPPO, Vivo and Meizu, plus India’s Micromax, are tipped to register massive year-to-year growth of between 29 and 74 percent, whereas Samsung, Apple or LG should see shipment declines ranging from 1 to 5 percent.
While Samsung and Apple will remain the top two smartphone makers it is clear that that the only competition they are getting is Chinese.