The fruity cargo cult Apple has managed to ward off the downturn in the PC market for a while now – thanks mostly to its fanboys refusing to buy anything without an Apple logo. However, all that has suddenly changed.
Apple shipped eight percent fewer Mac computers during the second quarter of 2016, compared with a year earlier, according to new estimates from two research firms.
What should be worrying Jobs’ Mob is that some of its bigger rivals managed to find growth in the PC business. So the concept that Apple will always have a market for its products is proving groundless.
Analysts estimate Apple shipped 4.4 million to 4.6 million Macs in the quarter ending June 30. True, they had a higher margin than other PCs in the market, but if a couple of fanboys refuse to buy a Mac then the figures take a bigger kicking.
The Tame Apple Press is doing its best, saying that that the whole of the PC market is suffering and it was wonderful that Apple saw off the inevitable for so long. However.
But HP, Dell and ASUS all increased their shipments during the last quarter, and benefited from a healthy US market. This is a bit weird given that is the same market which Apple is supposed to be doing well in.
Some of the problem is that Apple has basically ignored the Mac and not bothered to upgrade its MacBook Pro. Instead the company has been promoting its Surface Book clone so that it probably only has itself to blame.