The EU is fighting Apple’s spin that somehow demanding it pay the same tax as everyone else is “anti-American”.
Apple is telling its Tame Apple Press, and its “lobbied” US politicians, that the EU is targeting it as part of an anti-American campaign inspired by those nasty communist Europeans.
But European Commission President Jean-Claude Juncker said on Sunday that the EU ruling was clearly based on facts and existing rules and was not a decision aimed atthe United States,
France and Germany have come out to back Brussels on the decision.
Juncker said EU Commission investigations on taxation had mainly targeted European companies.
The decision comes amidst a coordinated global initiative to crack down on tax evasion by multinational companies, spearheaded by the Paris-based Organization for Economic Cooperation and Development (OECD).
The ruling against Apple has pushed the issue into the limelight and raised the risk of significant push-back from the United States, analysts say, where some lawmakers are saying the result represents a European encroachment on the US potential tax base.
Pascal Saint-Amans, director of the OECD Center for Tax Policy and Administration, dubbed Apple’s tax planning “outrageous” but, like Juncker, said the decision was based on enforcing current regulations.
Saint-Amans said he believed it would be unlikely to serve as a precedent for enforcement on future income earned by multinationals.