Samsung drags its feet on VR
Samsung does not believe it needs to do much more on VR for the moment as it thinks that the display technology has gone as far as it can for now.
Samsung has made inroads into the mobile VR space thanks to the Gear VR for the Galaxy S and Galaxy Note series. For those who came in late, Samsung confirmed they were working on a standalone VR headset in April. But it did not happen
Now it seems that the outfit has said that it does not believe the technology is quite there yet and they are holding back on releasing a standalone VR headset.
The company also says VR is at the peak of its hype phase, and they want to wait and see if the market matures.
Samsung’s President & Chief Strategy Officer, Young Sohn said that display technology needs to advance to at least twice the pixel density that we have in smartphones today.
In otherwords a until we can see a standalone VR headset with Ultra HD display panels there is little point putting “go faster stripes” on what we have.
Sohn said that it would cost Samsung $5 to $10 billion to push the technology and develop a 10K mobile display and it does not think it is worth that type of investment. The fear is that the market will stagnate when the shine goes off the hype.