I was thinking about how it's rarer for songs to be used in film the way they used to be - as song and dance numbers - until I thought about Indian films. The Indian film formula is that films must have multiple songs and dances, and must last at least three hours. If you produced a 90 minute movie in India with no singing and dancing, there would be a riot!
Which leads to two questions... What about composing music for the Indian film market? - it's huge! And, will the IFC ever do a list of the greatest Indian film songs?
Reverse outsourcing. Export your music to Baliwood!