burger king dumps sinclair
from newsblues .com
In a rebuke of Sinclair Broadcast Group's plans to air a politically controversial program featuring part of a documentary criticizing Democratic presidential nominee John Kerry's Vietnam War record, Burger King Wednesday said it "will not permit" its ads to run during Sinclair's broadcast.
"Burger King Corporation does not endorse any candidate or political party," said the Fast Food marketer's statement. "This action will only affect one day of advertising in a total of nine local markets in which the Company had previously scheduled local media advertising."
The move came a day after Sinclair decided only to air portions of the documentary in a "news special" being prepared by the company's headquarters, which has mollified Kerry and even Sinclair investors. Sinclair stock rose 12.6 percent yesterday, to close at $7.05. Before The Los Angeles Times reported the Sinclair plans two weekends ago, the stock closed at $7.50 on Oct. 8.
Meanwhile, the producer of the film, "Stolen Honor: Wounds That Don't Heal," which presents former prisoners of war denouncing Kerry's statements against the Vietnam War, said he was disappointed that the film might not be seen as fully as he had hoped.