I don't think this applies much to the classical community, but I know some of you are also involved in pop music of some form or another and so thought I'd get your opinion on this.
It's a pretty well known fact that the overwhelming majority of creative people in the world (musicians, artists, dancers, writers, etc.) are almost completely ineffective at promoting their work or talents. Having a background in marketing among other things, I was considering including a CD course on how to promote your music and improve your career as a full or part time musician. However, I'm not sure it's worth the effort because I don't know which is the most prominant side of the problem: A) Musicians don't know how to do promotion, or B) they just don't want to be bothered with it.
If the answer is A, I can show them a lot of practical steps that any beginner in the art of marketing can accomplish, and help them. However, if the reality is that most musicians simply don't want to do the promotional work and just hope that they'll be "discovered" by a fairy godmother who shows up with a paying gig, then no one can help them. Unless, of course, you're in the Fairy Godmother Referral business, I guess.
So, if we can agree at least in theory that most musicians aren't very effective at marketing and promotion, which do you think is the real heart of the matter - they don't know how, or just don't want to do it?