We announced Jazz & Big Band at Winter NAMM and expected the release to be much sooner. After all NAMM has been known to stand for "Not Available - Maybe May".
Originally Posted by KevinKauai
We could have had the Jazz & Big Band library out much earlier. But one of the things that happens when you announce is that people make suggestions - and very good ones. Some wanted the inclusion of additional instruments and techniques - and we obliged. These potential user suggestions helped us make a better library - one that will be worth the wait. Also, when you are charting new territory (like a jazz collection that's never been done before), things can take longer since there is no roadmap nor others to follow.
In the future, it would be easy to avoid making announcements until product is close to shipping. This makes sense from a competitive position and will help those who cannot wait, but then again we loose out on user input.
Many people don't know what goes into making a sample library. One cannot make a sample library overnight (it usually takes at least 24 hours). Here's a timeline that us developers like to go by:
12:00 Midnight - Kick-off partyAnd I was just going to announce the ultimate..... oh, never mind.... I really shouldn't write about any of the groundbreaking innovations we are working on until they are ready to release, but I just know people are going to be gobsmacked and utterly astounded.
6:00 am - Concepts and planning
6:13 - Press Release, Announce the Library at NAMM
6:15 - Hire the musicians
6:30 - Record
7:00 - Edit
8:00 - Program
10:00 - Alpha release
10:30 - Visit therapist
11:00 - Beta release
12:00 Noon - Final candidate
1:00 pm - Build new headquarters
2:45 - International expansion
3:30 - Release Party
11:59 - Launch, IPO on eBay