As most of you know, these days instead of playing guitar for a living I run a consulting company. Although my books and speaking have thus far been along the lines of corporate / management / etc., I've been thinking about adding an additional aspect to my work, - "career strategies". Since there's such a wide variety of careers that people have here, I was hoping to get a little advice and insight from you.
The idea of career strategies is really something I've done for years, giving people advice on practical and benevolent ways to advance their personal careers (getting promotions, better pay, cooler assignments, coping with office politics, beauracracy, personal agendas, Pointy Haired Bosses, etc.).
When I'm doing business with companies, the cost of keynote speaking, seminars, hourly consulting, etc. is naturally a lot more than individuals would be able to spend on improving their career path. So, I'm trying to figure out what would be the appropriate kinds of products and services for individuals who want help with their careers, and what kind of price range is reasonable for Real People in the Real World.
I currently have business clients that I do eConsulting with (hourly consulting via web, email, attached docs, etc.), and I thought that some version of that might work with individuals. There's also hourly phone consulting, audio CD courses, toll free conference call seminars, web based services, and... I'm running out of ideas. I've been dealing with companies for so long I've kinda lost perspective on what's practical for individuals.
You guys always have a good way of looking at things no matter what the subject, so I was hoping I could impose on you for some real world thoughts about this stuff. Assuming that my advice and expertise is worthwhile , what do you guys think the best business model would be to help individuals? I need to strike a balance between worth my efforts business-wise and realistically affordable for the people that I really want to help - the regular folks who work for a living.
What do you think?