Criteria for quality music (advertising)

[dubaifox]

My wife and I have been asked to be the judges in an Advertising Film Festival, we will be judging the musical components of the films/commercials.

We have come up with some guidelines of our own, but would love to hear from some of you who do this for a living about what you think are the best ways to judge a commercial for it's musical content.

Many Thanks!!

[Jerry W.]

Does the music stay in your head for hours, days or weeks at a time?

Then the music for that commercial is FANTASTIC!

he he.

I know you were looking for more specifics and more professional perspective responses, but I had to say SOMETHING


Jerry