I took a good hard listen to the cheaper reverbs--on their homepage demos. Then I read between the lines of all the praise ("excellent--for that price...I'll use it on my laptop--ie, on the road, if I must").
I decided to go with the heartbreak of steep price, as opposed to the heartbreak of awful "verbs." At least I got a steep discount with a once-a-year holiday sale.
I guess once you've stepped thru the looking glass of software, there's no turning back.