I recently received an industry newsletter with the headline "Summer NAMM Ready Despite ‘Tumultuous’ Industry Trends". In its June 6 edition of the NAMM PLAYback Digital e-newsletter, NAMM drew a straightforward -- and sometimes somber -- picture of the upcoming Summer NAMM.
"It's common knowledge that the current state of the music products industry is tumultuous," NAMM stated. "Some would call it a crisis. Changes brought about by slowing industry sales, a tough economy, and unanticipated legal bills from the FTC investigation into our industry have all taken their toll."Usually these industry newsletters put their best foot forward and paint a rosey picture. What is going on?
With retailer pre-registration reportedly lagging, the newsletter noted, "We are doing everything possible to get more dealers to come to Austin and many of the most important retailers in the country are planning to attend. However, some are also reporting that sales are down and that they can't afford to bring as many people to the show."
Tumultuous? Crisis? Maybe I am missing something as we are not experiencing this. Anyone have clues as to what is going on in the industry?