Engadget and Boingboing ran an interesting piece:
Coat hangers? I need to try that in my studio.
"We've always believed that the perceived quality boost that comes from using high-end cables is really just a trick of the mind (read: justifying the ridiculous cost of premium cables to yourself) -- if you've dropped enough cash, you can probably hear anything you want. Still, our belief is one thing -- cold hard proof is another, and it looks like a group of 12 self-professed "audiophiles" recently couldn't tell the difference between Monster 1000 speaker cables and plain old coat hangers.
Yeah, coat hangers. The group was A-Bing different cables, and unbeknownst to them, the engineer running the test swapped out a set of cables for coat hangers with soldered-on speaker connections. Not a single one was then able to tell the difference between the Monster Cable and the hangers, and all agreed that the hangers sounded excellent. No wonder Monster has to rig HD displays. Still, we bet people still fall for the hype -- oh hey, if you're looking for the ultimate in sound, we've got half a meter of oxygen-free, triple-wrapped double-insulated Sonically Shielded AmpliSized Egyptian Llama cable here that we'll part ways with for just a couple grand.
This reminds me of a segment a few years ago Jogn Stossel did on "20/20" about a coffee taste-test. The most expensive coffee brand, the $12 a pound Dean & DeLuca's, ranked near the bottom. The coffee company spokesman kept on reiterating their coffee was so expensive because of quality considerations yet no one felt the same way the company did.
Lots of smoke and mirrors in the world today. Do any of you have Monster Cables or similar products?